Top 5 Benefits of Using Google Analytics for Your Church

There are a variety of tools out there to measure performance and how people interact with a church online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a church’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and improving your church and you need a solid analytics tool behind you. Here are five benefits from tracking website performance on Google Analytics.

1. More Effective & Engaged Online Presence

Google Analytics can’t do the work for you, but it can give you a foundation of what needs to be done. The Google Analytics data reports and suggestions will inform every aspect of your online presence, from web development and keyword optimization to information on your target audience. From there, churches can look further into enlisting professional help to use this data to optimize their church and create a more engaged online presence.

2. Stronger Keyword Implementation & SEO

The foundation of successful SEO is the correct implementation of keywords. Google Analytics allows you to see what other keywords people are typing in order to find your website. This way, those keywords can be inserted into other content to create event more effective SEO. This can also be beneficial when outsourcing content as the church can have a better idea of what the people are searching for and how to lead them to it.

3. Easier User Experience & Guidance

There is a path that every visitor goes down to get to a specific web page and understanding this process is very important to the success of a website. The shorter and easier the path, the more traffic will flow through the website. Google Analytics will show what pages or links are clicked most often or that generate the most engagement and this information can be used to create a more favorable online path.

4. Better Visitor Segmentation

Google Analytics allows a church to measure the return a search engine optimization campaign is bringing in. Through this, churches can choose to increase investment in SEO, reconstruct the strategy, or to stay with what is working. It also allows a church to segment the analytic results by gender, geographic regions, new and returning visitors, and more to better target the market. This can also help a church zone in on their target audience.

5. A More Customized Experience

Google Analytics makes it easy to customize your analytics and reports to fit your church’s unique needs. It’s an efficient way to minimize the time spent sifting through data that is irrelevant to your specific church and market and enables the church to add in multiple dimensions and metrics to each report. (This setup may require professional assistance, as it can be slightly complicated.) Google Analytics then automatically sends a copy of these custom reports to ensure the results are delivered to the correct person.

Google Analytics has become a global tool used by churches across the country and across the world. Even if a church outsources its SEO and content needs, it is a simple way to bridge the gap between you and your assisting church and to help you stay up-to-date with your church’s online activity. Most importantly, Google Analytics helps you to monitor and make changes to your strategy. Technology has taken over the world and that includes the Church. Don’t let your church fall behind.