Marketing
4 Tools to Make Digital Marketing Easier
Digital marketing is easy, right? Wrong. It changes daily, it’s hard to measure, and it can be difficult to determine if you’re getting the results you want. Luckily, the world is one step ahead of us. There are countless tools out there to help us manage our online presence. But how do you know which…
Read MoreTips for Nailing an Interview at a Marketing Agency
You’ve been asked to come in to a job interview at a marketing agency. Now, it’s time to prepare. Interviews can be intimidating but, the more prepared you are, the better you’ll do. While there are many ways to prepare for an interview, we’ve put together a list of our favorites. 1. Do Your Homework…
Read MoreThe Call to Action Basics Guide
A strong call to action is central to what we do as digital marketers. After all, 100 leads don’t do you any good unless you have a way to turn them into sales. That’s why it’s so important to get your call to action right. Here are some strategies that will serve as a clear…
Read MoreWhy Your Digital Marketing Strategy Isn’t Working
When done correctly, a strong digital marketing strategy will greatly benefit any business. If your digital marketing strategy isn’t increasing your sales or website traffic, chances are you’re not doing it right (or you’re not doing it at all). Here are some pitfalls that might be preventing your business from having a solid digital marketing…
Read MoreEffective Types of Video Marketing to Humanize Your Brand
We all know by now that video marketing is a powerful and effective marketing strategy. So, shouldn’t we try to utilize it as often as we can? Video can be used to complement or replace written or graphic content. Buyers want an authentic and human feel to their brands and video gets us there. Think…
Read More4 Powerful Instagram Marketing Tips to Borrow from Beauty Brands
In the age of social media influencers and visual content, Instagram is a powerful branding and marketing tool. According to SproutSocial, 59% of 18-29 year olds and 38% of online women are present on the platform. That provides a unique and impactful opportunity to get your brand in front of your target audience (especially if…
Read More7 Advantages of Social Media Marketing for Your Business
Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…
Read MoreA Beginner’s Guide to Creating a Strong Social Media Strategy
Social media has taken over marketing and creating a social media strategy has become vital to building brand awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…
Read MoreA Beginner’s Guide to Creating a Strong Social Media Strategy
Social media has taken over marketing and creating a social media strategy has become vital to building church awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…
Read MoreMarket Smarter, Not Harder: Focusing on Your Target Audience
In order to effectively market your church, you need to know the people on the other end: your target audience. Many churches make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…
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